THE DEFY & HUSTLE BLUEPRINT

Aspire. Mobilize. Ascend.

Noreen Ehrlich is the founder of Defy & Hustle™ Business Solutions, a respected business development consultant, and a sought-after professional Performance Coach. Her mission is to inspire others to lead deeply meaningful and expansive lives free of outdated, fear-based conditioning.

After building a decades-long career as a Chief Financial Officer (CFO) and Certified Public Account (CPA) in Manhattan’s Real Estate Investment Fund industry, Noreen took the skills she used to succeed in a high-stakes industry, combined them with principles she adopted after facing transformative personal hurdles, and developed the DEFY & HUSTLE™ BLUEPRINT.

The DEFY & HUSTLE BLUEPRINT is about taking control of your mindset, unleashing your confidence and taking the strategic action needed to achieve a quantum leap in achievement. Noreen and her first rate team of professionals practice and teach how to drive profitability by mastering the unconventional principles around the 5 PILLARS OF BUSINESS. 

THE FIVE PILLARS OF BUSINESS

LEADERSHIP & STRATEGY
THE 100-DAY HUSTLE & FLOW ACTION PLAN
Map Out Your Goals
 
Identify Gaps & Obstacles
 
Trust Your Gut 
 
Take Bold Action Steps

THE PITCH BOOK
Perfect Your Pitch

Define Your Brand

Clarify Your Investment Return

Target Your Market

NEW EXECUTIVE COACHING PROGRAM
Multiply Your Performance Potential

Rethink Your Routines

Adopt a Breakthrough Mindset

Shatter Your Old
Achievement Records

LEAD GENERATION & CONVERSION
THE BRAND EXPANDER
Marketing Facts & Feelings
 
Logo Creation
 
Website Building
 
Positioning & Messaging
 
THE SEDUCER
The Art of Persuasion
 
Creating Curiosity
 
Introductory & Differentiating Ads
 
An Offer You Can't Refuse
 
Are You In Or Out?
FINANCIAL
TARGETS
THE CASH ADVANCER
Product Pricing
 
Cash Management & Treasury
 
Profit Targeting
 
Systems, Controls & Communication
 
Navigate Through Storms
 
THE LOCAL REPORTER
Financial Projections
 
Investor, Lender & Vendor Returns
 
Internal Target Performance 
 
Culture Building & Goal Setting
OPERATIONS
THE FOUNDATION BUILDER
Capital Raising & Business Plans
 
Treasury / Cash Management, A/R, A/P
 
Legal & Tax Structuring
 
Team Building & Human Resources
 
System Building & Internal Controls
 
DOMESTIC BLISS
Motivate, Navigate & Master Your Mindset
 
People, Policies & Systems Maintenance
 
Track It & Triage It
 
Parenting Your People
 
HR, Payroll and Benefits
CLIENT
FULFILLMENT
THE COMMUNITY
Delight Your Tribe
 
Show Me The Love
 
Make Me Smile
 
Stay With Me
 
THE SATISFACTION PLAN
Setting Expectations
 
Offerings of Intrigue
 
Constant Craving
 
I Just Called to Say "I Love You"
CONSULTING & COLLABORATION

CONTACT US for a brief complimentary consultation to explore if becoming a DHBS defiant client is right for you. Let's hustle until it happens!

DEFY & HUSTLE™ BUSINESS SOLUTIONS gladly consults and collaborates online with clients worldwide and in the domestic United States using ZOOM. We engage in-person locally in the New York tri-state area whenever practical.​

We will customize a consulting engagement proposal based on what you would like to accomplish and by what deadline. DHBS also offers popular collaboration packages that may achieve your desired results.

DEFY & HUSTLE is HERE

to HELP YOU get THERE

BRING IT ON!

Scale Your Business

Educate Your Clients

Raise Capital

Convert More Customers

defy your fears
SHAKE IT OFF!

Triage Your Profits

Restore Your Net Worth

Price Your Product

Tweak Your Strategy

CLIENTS ARE ASKING, WE ARE DELIVERING

PROUDLY SHOW YOUR HUSTLE & FLOW

With just one session with Noreen, I had new perspectives as well as solutions to what seemed like insurmountable challenges at work.

Anne F. Sr. Marketing Executive at Large Product Design Firm

Noreen helped me by listening to my questions, stories, feelings, concerns, and everything in between. She provided constructive feedback and was able to realize and communicate things about myself.

Andrew D. Hedge Fund Analyst

I was an overwhelmed entrepreneur trying to keep track of all the details that go into starting a business, launching a site, and putting a marketing plan in place. Noreen helped me by understanding my business, and the areas I needed to work on. She gave detailed notes of our meeting that set goals and helped me work proactively. We were able to get my site up and running, all the details completed for my launch and a marketing plan in place.

Gina S. Founder of NADOES.com - Modern Bloomers for Girls

I found the experience to be very rewarding and would recommend Noreen to people who could use an honest opinion and need help alleviating stress in your personal/work life. This resulted in more confidence and self-awareness.

Scott D. Real Estate Investment Firm Associate

Working with Noreen helped unlock potential for myself as a leader and my business trajectory. I loved the one-on-one intensity and synergy we had. It started happening even before we finished working together!

Lynne G. Owner of YourPeople LLC - National Public Relations Firm

Hi. I am still at work, but I wanted to let you know that you really helped me yesterday. In fact, today was not horrible and I even felt empowered. Feel better, but being an adult is a lot of work.

Senior Executive Dealing with High-Intensity Work Environment

I can now take control of my life. Noreen is not offering a quick-fix and is able to lead and support her clients on a journey of change. She is warm, inspiring, and supportive.

Briony Entrepreneur in the UK

Noreen, Thank you again for taking the time to speak with me today. I have a lot to learn from you. Thank God our paths crossed. The best is yet to come.

Jennifer B. Top Manhattan Sales Leader – International Aesthetics Company
Scroll to Top